The creative process is designed to gain an intimate look inside your company’s values and your vision for your business. To build an effective website, it takes time to get to know you and your brand, why you do what you do, and where you want your business to go.
Whether you’re doing a full re-brand or just giving your website a refresh, your design will be personalized to your company’s unique persona. Your online presence and website functionality will be custom-tailored to work for you and the needs of your business.
Consultation & Project Planning
After filling out a brief questionnaire, we will schedule a time to discuss your project over the phone. After clarifying the project goals and requirements, I will provide an official proposal and contract.
Once you’ve approved your proposal and submitted your booking deposit, the Discovery phase of your project will begin. During this phase, we will work together to establish a creative strategy for your branding and website design, and develop a comprehensive list of content and images that must be gathering to complete your project.
After submitting your branding & style preferences, I will perform detailed research on your market and provide inspiration and ideas for your brand identity and website design. We will work together to create an ideal website structure and I will craft detailed page layouts for each page of your site. From here, you’ll be able to hit the ground running, gathering photography and writing your text content.
If you decide to hire a professional photographer or copywriter, their work will take place during this time frame as well. Once all of the website content and images have been received and all other website checklist steps have been completed, we can schedule a time slot for design & development.
With your brand questionnaire complete and all your website content and images ready to go, the design process begins.
For branding clients, I will provide multiple sketches and logo options for your review. The final, fine-tuned logo will be delivered in various file sizes and formats, including the editable .eps file. Additional branding assets (secondary logo, icon, business card design, letterhead, etc.) will then be developed and delivered, ready to be used across multiple media.
For web design clients, I will create detailed designs for each page of your site, compiled into an interactive desktop prototype. Mobile-friendly views for smartphones will be mocked up as well, so you will know how your website will look at various screen sizes.
Throughout the design process you will be asked to review and give feedback to each phase of the process.
During the development phase I turn your custom design into a live, mobile-friendly WordPress or Shopify website. All images are optimized for the fastest delivery and your pages are optimized to help you make it to the top search engine results. Contact and newsletter sign-up forms are configured, along with any custom features discussed during our Creative Strategy session.
After you’ve reviewed and approved the testing site, I will transfer the site to your web hosting account and prepare your new website to go live. Security and speed settings are configured to ensure a quick-loading, worry-free website that works on any device. I will then link your website to Google Analytics and submit it to Google Search Console to kick-start your search engine rankings.
After the launch of your website, I will provide you with extensive resources to help you with managing your WordPress or Shopify website and updating content, blog posts, portfolio items, and products. These instructions will be provided in both PDF and video format. After you’ve studied the provided resources, we will set up a video chat to walk you through your website dashboard and clarify any questions that have come up. You will be able to do basic additions, modifications and changes to your website at any time without having knowledge of any technical web design skills.