Branding & Logo Design

Your logo is a very important facet of your business, it’s the cornerstone of your brand identity and it immediately influences how your company is perceived. Over the lifetime of your business, your logo will be printed and reproduced thousands of times, so it’s important to put focused research and thought into its design.

Especially for a new business, a quality brand identity can have a significant impact on your success, offering an air of professionalism to your company and establishing trust in your clientele.

I offer a comprehensive branding package that includes both a primary and secondary logo design along with an icon and print-ready business card and letterhead design. I also include a detailed brand guide which clarifies the facets of your brand identity and how they can be used across other media.

My Brand Design Process

To start with, I have you complete a detailed brand questionnaire on your company values, your target market, and how you would like your brand to be perceived. I then do research into your market and assemble samples of graphic styles for us to compare and discuss. From there, we can establish a unified vision for your brand identity.

I will then sketch out various graphic options and gather a sampling of unique, refined fonts to complement them. After your feedback, I will refine 2-3 formal logo options for you to choose from, and then deliver the final, fine-tuned logo in various file sizes and formats, including the editable .eps file. You will have complete control over the mark, logotype, color scheme, and font selections of your new logo.

If you choose the comprehensive branding package, I then create an alternate layout version of your primary logo along with an icon that can be used for mobile bookmarks and social media profiles. Business card and letterhead design will be delivered in a print-ready PDF file that can be used with any commercial printing service.

Branding & Logo Design Packages